Our Core Company Values

Commitment to Supporting Perth’s Community.

Fresh Frontier has always had a clear incentive to give back to the Perth community as we recognise that without a thriving community in Perth, Fresh Frontier itself would not thrive.

Supporting community-based organisations and charities is vitally important to us. Community groups and charities, who are largely run by volunteers, are what make up the life blood of a healthy city. We choose to support a range of these organisations like Secondbite, Mullaloo SLSC, Paint Me A Rainbow Autism Awareness and local schools whose responsibility it is to support the members of our communities that are less fortunate or require attention or assistance for various reasons.

As a food production company this often comes in the form of donations of left over produce, also mitigating food waste, providing catering for events and prizes for fundraising. 

Commitment to Supporting Perth’s Community.

At Fresh Frontier we believe our community extends out to all of our customers, product partners, those we sponsor and of course the team within Fresh Frontier itself. We are a family-owned business, so to us being involved in the community is more than just a marketing strategy. It is a reflection of our shared values and connections to all those who help play a role within our company.

Our Core Company Values

We at Fresh Frontier work seasonally with the markets to buy only the best produce at the best price to allow only the finest of ingredients to be incorporated within our retail salad lines.

Sustainability

At Fresh Frontier, we pride ourselves on playing our part in society as we step in the direction of a more environmentally friendly future. We have educated ourselves on how to become more sustainable within our business and workplace, providing adequate training for all employees as we integrate environmentally conscious practices throughout our operations.

Quality

Here at Fresh Frontier quality is our number one priority. We follow stringent quality control processes as we hold our SQF Food Safety Code and invest in training for employees, fostering a culture of continuous improvement and dedication to maintaining high standards. We go above and beyond to source only the freshest, local Australian ingredients, ensuring top quality in every aspect of our operations.

Integrity

Integrity is extremely important to us Fresh Frontier as a family business, we prioritise honesty and promote a culture of trust, fairness, and accountability in all aspects of the business. We have a long-term vision that we are consistently working towards. This means that we focus on building enduring relationships with our partners, customers, and staff members, rather than pursuing short-term gains at the expense of our integrity.

Innovation

Innovation is at the core of Fresh Frontier’s company values, driving success and growth. Fresh Frontier is constantly planning for future product development to suit the needs and wants of the market. The whole team encompasses a vision of innovation enabling us to work together to design and develop the freshest food retail products.

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